Understanding Mystery Shopping
There is a lot of hype about mystery shopping. For sure, you want to be earning money to stay in hotels, go to banks, to eat out, and to shop, right? This is why mystery shopping exists. But then, there are still a lot of things that you need to know about mystery shopping.
For a long time, mystery shoppers go to companies to act as a spy on these companies and their employees. These mystery shoppers only had one goal in mind and that is to put the employees in a bad mood so they could react in an unfavorable manner. Mystery shoppers these days do not only do this. Currently, mystery shopping is conducted as a way of researching the market. It is done to observe the quality of customer services as well as how the employees of a company are able to follow their rules. Official duties are also assessed by the companies in terms of their employees and how selfless they are.
The workings of mystery shopping are now acceptable to a lot of employees. That is why they do their best to help these mystery shoppers be able to provide the necessary feedback that their companies need. So, mystery shopping does not require mystery shoppers anymore to create a lot of stress on the part of the employees so they can act irresponsibly. Understanding mystery shopping is a key requirement before you decide to hire a secret shopper.
For a lot of people, mystery shopping is still an idea that is not so clear to them. For some people, mystery shopping may be thought of as deceiving because of its name. For sure, this is a common misconception for most people because of the use of amateur secret shoppers and false feedback that has led to mystery shopping to be frowned about. The idea of punishment for employees not acting well was also frowned upon.
And yet, there are a lot of things in the past about mystery shopping that is no longer true. You will come to observe that this strategy helps to be effective for both employees and companies assess their customer service level, build strategies for the future, and help HR officers in determining the shortcomings of their subordinates.
Mystery shopping has turned into a professional venture with the increasing numbers of mystery shopper companies. These mystery shopper companies will handpick their mystery shoppers. In order for the mystery shoppers to provide the best feedback about a company, the mystery shopper company will be planning ahead of time the scenarios for the mystery shopping trip. The effectiveness of mystery shopping has led the Market Research Society to recognize this method. This organization has created a code of conduct that will enhance the mystery shopping experience on both the recruiting companies and mystery shoppers to get the best results.